Project Confidence – Preparing for a New Way of Doing Events

by keiran.prior on September 3, 2020

If event marketing is part of your marketing strategy, chances are you’ve found yourself asking what a pandemic means for your 2020 marketing plan. Your customers’ attitudes and behaviours surrounding events are likely to have changed in the past few months, but now is the time to re-install their confidence in exhibitions, which is going to be a major driving force in the thriving of the events we all love.

The Event Industry Alliance (EIA) – the collective associations of Association of Event Organisers (AEO), Association of Event Venues (AEV) and Event Supplier and Services Association (ESSA) – has introduced an industry initiative called ‘Project Confidence’.

Project Confidence - Events

The goal is to send a uniform message to our audiences which instils a renewed confidence in events and prioritises safety above all without, of course, compromising on the value everyone derives from live events. Event stakeholders want to know they are in safe hands, and it’s our job to make sure every measure has been taken to minimise risk. While safety will be important to our audience, communication must be a balance between safety and enjoyment – people still want to meet up, connect and have fun!

‘Project Confidence’ is a key step in providing reassurance to everyone who attends and participates in events, by showing that we collectively as venues, organisers and suppliers are doing everything we can to create safe spaces where people can meet again.

If the last few months have taught us anything, is just how much we need and crave for human interaction, and while the return of live events will be gradual, it’s safe to say, they’ll be better than ever before.

We’re raising awareness and seeking support from right across the industry – exhibitors included! It’s important for people to get behind Project Confidence and what it stands for. You can find out more about the initiative and how you can get involved at

We are continuing to collaborate with our friends AEO, AEV and ESSA to facilitate the safe opening of our event halls and venues. We are putting to use our collective knowledge and experience spanning decades, and all areas of the events industry, to create a roadmap for the resurgence of live exhibitions.

Read more about the new event safety measures we’re putting in place here.

Related Articles

Top Tips for Running a Successful Exhibition Stand

by keiran.prior on

An exhibition stand is a great way to aid your marketing goals and generate sales, but they must be well planned and appropriately managed in order to leave a good lasting impression in the minds of your visitors. This means that you need to make sure every single element in your stand is to the […]

Trade Shows

6 Reasons Why Events Should Be Part of Your B2B Marketing Strategy

by keiran.prior on

People buy from people. Even though modern marketing is becoming more and more digital, the need for personal connections and interactions in our digital world is clear, and event marketing is still seen as a top trend. Events are a key opportunity to build relationships with existent and prospective customers, by offering that personal touch that […]

Picture of people taking notes at a conference.

ROAR B2B – Introducing New Event Safety Measures

by keiran.prior on

Over the last few months everyone at ROAR B2B has been working hard to ensure we can welcome you to our events in a safe and secure manner.  We have worked with industry associations, stakeholders and venues to ensure the COVID-19 secure measures we have in place are practical, effective and considered the best practice […]

Roar B2B has acquired the recycling and waste management industry’s leading trade show RWM as

by David Juniper on December 9, 2019

The Chartered Institution of Wastes Management (CIWM), the exhibtion’s partner, has confirmed that it will now work in partnership with the new show organisers to ensure that RWM “continues to be the industry-leading event for the resources and waste sector”. “RWM is the major event for our sector and CIWM welcomes this opportunity to work […]

Roar B2B secures investment from Apiary Capital

by David Juniper on December 2, 2019

Roar B2B, the trade exhibitions organiser, is pleased to announce it has secured a significant investment from Apiary Capital to fund the acquisition of a portfolio of leading events from Prysm Media Group. The events are focussed on the healthcare, environmental and marketing technology sectors and include leading brands such as RWM, Naidex and B2B […]