by keiran.prior on September 3, 2020
If event marketing is part of your marketing strategy, chances are you’ve found yourself asking what a pandemic means for your 2020 marketing plan. Your customers’ attitudes and behaviours surrounding events are likely to have changed in the past few months, but now is the time to re-install their confidence in exhibitions, which is going to be a major driving force in the thriving of the events we all love.
The Event Industry Alliance (EIA) – the collective associations of Association of Event Organisers (AEO), Association of Event Venues (AEV) and Event Supplier and Services Association (ESSA) – has introduced an industry initiative called ‘Project Confidence’.
The goal is to send a uniform message to our audiences which instils a renewed confidence in events and prioritises safety above all without, of course, compromising on the value everyone derives from live events. Event stakeholders want to know they are in safe hands, and it’s our job to make sure every measure has been taken to minimise risk. While safety will be important to our audience, communication must be a balance between safety and enjoyment – people still want to meet up, connect and have fun!
‘Project Confidence’ is a key step in providing reassurance to everyone who attends and participates in events, by showing that we collectively as venues, organisers and suppliers are doing everything we can to create safe spaces where people can meet again.
If the last few months have taught us anything, is just how much we need and crave for human interaction, and while the return of live events will be gradual, it’s safe to say, they’ll be better than ever before.
We’re raising awareness and seeking support from right across the industry – exhibitors included! It’s important for people to get behind Project Confidence and what it stands for. You can find out more about the initiative and how you can get involved at www.aeo.org.uk/project-confidence
We are continuing to collaborate with our friends AEO, AEV and ESSA to facilitate the safe opening of our event halls and venues. We are putting to use our collective knowledge and experience spanning decades, and all areas of the events industry, to create a roadmap for the resurgence of live exhibitions.
Read more about the new event safety measures we’re putting in place here.
by ROAR B2B on August 15, 2023
London, August 15th, 2023. Today, ROAR B2B (organisers of Naidex) have announced that Shani Dhanda has joined the business as Head of Accessibility & Inclusion. As the organiser of the UK’s flagship disability event, Naidex (National Accessibility, Inclusion & Disability Expo), ROAR B2B is an industry leader with regards to accessibility. In her role as […]
by ROAR B2B on August 18, 2022
“HELPING YOU CREATE BETTER WORK FOR A BETTER BUSINESS” Date & Venue: TBC – Business Design Centre, London Opening times: TBC Flexpo Live is opening its doors at Business Design Centre, London for two days to hundreds of thought leaders, experts, suppliers and innovators leading the co-design of this new era of work by building a blueprint […]
by ROAR B2B on March 23, 2022
Letsrecycle Live was named ‘Best Trade Show Over 2000m2’ at the Exhibition News (EN) Awards at Evolution London in Battersea last week (18 March). Last year, Letsrecycle Live took place from 15 to 16 September at the NAEC at Stoneleigh Park, near Coventry (see letsrecycle.com story). The second ever edition of the show offered visitors a packed […]
by ROAR B2B on January 13, 2022
A leading exhibition combining two established UK healthcare events UK Care Week: an exhibition dedicated to uniting the social care sector, driving change and accelerating growth. We have been working to create a game-changing event that unites the care sector and drives change. UK Care week is an inclusive two-day event that unites the care industry and provides a platform to connect, network and raise the profile of care professionals […]
by ROAR B2B on January 12, 2022
UK Cyber Week, a brand new FREE to attend event, launches today! From 31 October to 4 November, the entire cyber community and frontline business leaders will unite and help make the UK a safer place. With cyber-attacks more sophisticated than ever, and teams disjointed across offices, homes and even countries, organising a unified defence against […]
by ROAR B2B on September 22, 2021
After a long wait, we couldn’t be more pleased, relieved, and proud to welcome everyone back to the UK’s leading event for the recycling, resource, and waste management industry. With exhibition season back in full swing, and Letsrecycle Live taking place as well in September, it is fantastic to see the industry reuniting once again […]
by ROAR B2B on
The organisers couldn’t be more excited that the long-awaited Contamination & Geotech Expo is finally here. We would like to thank those of you who have returned once again those of you who are attending the Expo for the first time. After a long 2 years we are excited to return to the NEC, Birmingham, […]
by ROAR B2B on
We couldn’t be more excited that the long-awaited Flood Expo is finally here. We would like to thank those of you who have returned once again and those of you who are attending the Expo for the first time. After a long 2 years we are excited to return to the NEC, Birmingham, and […]
by ROAR B2B on September 15, 2021
The care exhibitions are crucial for inspiring new business innovation, showcase product demonstrations, and lead development in the public and private care sectors. The UK’s first social care exhibitions to return are in full swing, inspiring business growth, leading sustainable care models and encouraging a new era of domiciliary care. It was exciting to see […]
by ROAR B2B on
After a difficult 18 months, Oncology Convention, Medical Imaging Convention and Neuro Convention couldn’t be more pleased to welcome everyone back to the UK’s leading events for clinical oncology, medical imaging and neurology. Two days full of seminars from the world’s most respected clinicians, industry-defining exhibits from leading medical companies, and interactive features highlighting the […]
