Corporate Social Responsibility Policy

Introduction to Corporate Social Responsibility (CSR)

This policy outlines the way in which Roar B2B is regulated to ensure that it’s activities positively affect society as a whole. This policy aims to guarantee that the company works ethically, considering human rights as well as the social, economic and environmental impact of what it does as a business. It aims to not only meet but exceed, any relevant legislation, and where legislation does not exist in a particular area, the company endeavours to carry out best practices anyway.

Roar B2B is committed to ensuring that any business undertakings are conducted as ethically as possible by following the below policy.


Who we are and what we do

Roar B2B connects communities through sustainable, innovative events.

Roar B2B puts people at the centre of today’s most topical, growing and engaged industry sectors. With offices in London and Bristol, we are dedicated to delivering sustainable sector-leading live and digital events, which bring people together to build content, customer-centric community and conversation.

Our diverse range of people is what make us a success. Our belief in building an inclusive and meritocratic culture, offering modern working environments and attractive employee benefits and opportunities, is front and centre of everything we do.

As custodians of events in a range of areas Roar B2B is in a unique position to make an impact.  Roar produces industry leading events in the fields of Environment, Health and Social Care, Legality and Justice, Marketing, Sales and Communications, Cyber Security and Flexible Working offering a tangible way to serve society.

The main company stakeholders are Apiary capital and the Senior Management Team.  The business employs a diverse workforce or around 50 employees with an annual turnover exceeding £10 million.


Looking after Employees

 We believe that to retain loyal and productive staff, it is vital to maintain a good working environment.

 Staff are paid correctly and on time, wages exceed the National Living Wage. Employees receive an enhanced pension scheme, individual performance related bonus and a company target based annual bonus.

  • All employees have access to additional benefits to show they are appreciated including their birthday gifted as holiday, company health benefits, holiday token, weekly fruit delivery to the office and regular social events.
  • Roar B2B works in partnership with Letsimproveworkplacewellbeing to offer in house support and resources for employees including Financial Wellbeing, Mental Health First Aid, Inhouse wellbeing consultancy and the establishment of the Roar Wellbeing Network.
  • Staff are offered regular training both online through Flick learning and through our inhouse programmes; Roar Essential, Roar Together, Roar Lowdown, Roar Lead and Roar Rise for different communities within the company. Examples of topics include the Customer Journey, Company technology platforms, Health and Safety at events.  Employees are encouraged to request training in areas that support their role. All employees have annual appraisals, line of business and event team meetings and one to ones with line management.
  • All staff have access to communicate with colleagues through Microsoft Teams and share collective ideas through the All@roar email group. Senior management share regular company updates including Town Hall Meetings twice annually.
  • The company handbook establishes a clear framework for dealing with HR issues and supporting staff within and outside of the workplace.
  • Robust Health and Safety practices are in place at all of our events and offices. IOSH training is in place for all operational staff and NEBOSH consultants work closely with the team to provide additional technical knowledge on request. The company has a clear Health and Safety Policy, regular Risk Assessments, Fire Risk Assessments and Insurances are in place for all events and places of work.
  • Roar B2b is an Equal Opportunities Employer as per the Human Rights Act 2010 and abides by the Modern Slavery Act 2015 in its choice of event suppliers and event staff.  We seek to operate zero tolerance to slavery and human trafficking to ensure all those in our supply chain and contractors understand the importance of this issue to us and that they comply with our values.


Looking after Customers

Roar B2B prioritises customers to ensure they have a positive and lasting impression of our business.

  • To improve customer satisfaction and retention Roar has implemented a new CRM system tracking all communications to provide reporting and a singular customer view.
  • The ‘Customer Journey’ document is a working policy defining the event timeline and customer care schedule for all events from all business units.
  • Roar employs a dedicated Customer Success Team to offer meetings to all customers that require support or request assistance.
  • Customer feeling and feedback is monitored through surveys and service rating tools on all email interactions.
  • Regular stakeholder groups exist within all event sectors to gain feedback and test ideas.
  • Regular communications via email and social media ensure customers are updated on products, safety and company news and announcements.


Suppliers’ Standards

Roar B2B ensures that it uses good suppliers and maintains a good working relationship with them.

  • We ask our suppliers to adhere to the Modern Slavery Act 2015.
  • We ask our suppliers to operate in line with the Bribery Act 2010.
  • We ask suppliers to have a CSR policy in place.
  • Key suppliers including Official Event Contractors and Landlords have a Service level Agreement in place with Roar B2B and we conduct regular meetings and reviews with these key business partners.
  • When hosting events our venues source local suppliers for food, staff and waste.
  • Roar B2B is committed to paying suppliers properly and on time.
  • Roar B2B is committed to clear communication with suppliers through regular meetings, calls and company updates.


Protecting the Environment

Roar B2B is committed to reducing the environment impact of its business activities:

  • Roar B2B proudly champions a reduce, reuse, recycle attitude, to minimise the impact arising from our events and decrease our waste outputs.
  • Our offices offer different recycling points and regular communications to encourage waste reduction discouraging printing, installing Quooker to save energy and water, giving all staff reusable bottles to discourage plastic waste.
  • We do not possess company vehicles, or company parking facilities. Staff are encouraged to walk, cycle, car share or use public transport to get to work if possible.
  • When travelling to events staff are encouraged to car share or use public transport.
  • As an organisation we continuously strive to make our offices and events more sustainable.
  • Roar B2B has a sustainability working group with the mission of measuring company practices and setting meaningful targets to reduce the environmental impact of running events; initiatives include switching to digital rather than print event guides, removing carpet from some events and reusing features across our multiple events.
  • The sustainability team has completed group training to understand, measure and reduce event emissions and shape its sustainability strategies. Held in conjunction with Reset Connect and Green Circle Solutions, IEMA qualified sustainability consultants specialised in the complexities and pressures of the events industry.


 Community Engagement

Roar B2B makes a positive contribution to support local communities.

  • Office fundraising projects include Charity Bowling Funday, Charity Bake off and Halloween Costume Charity Day.
  • Staff also give time and support local youth activity groups including our CEO who manages a Youth football team, CFO who manages a Youth Rugby Team and Operations Director is a Scout Leader and part of Meal Train.
  • Our Bristol office is a proud supporter of the community and employer of local people.
  • Company voluntary days take place annually in London and Bristol raising awareness around environmental issues and help our local communities litter picking on Global Earth Day and Global Recycling Day.



The Roar B2B Sustainability working group meets quarterly to review initiatives, discuss ideas and update this policy.  The group includes representatives from all areas of the business operationally including the management team.

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