Purpose & Progress

Founded in 2019, ROAR B2B started with a simple goal: to create high-quality events that bring people together around important industries.

Since then, we’ve grown into a national events and media business, delivering exhibitions, conferences, and content platforms across the environment, healthcare, and technology sectors.

Here’s how we got here...

🟢 2019 – ROAR B2B is Founded

Duncan Kirk founded ROAR B2B with support from a passionate leadership team and private equity backing from Apiary Capital. From the beginning, our goal was clear: to build meaningful, content-led events that bring people together across industries that matter - environment, healthcare, and business technology.

🔄 August 2021 – EMG Joins the ROAR Family

We acquired EMG (Environment Media Group), adding established environment events and media to our portfolio. This move brought Rob Mowat into our leadership team and marked a major step in ROAR’s evolution.

🏆 February 2022 – We Win The First Of Many Awards...

We were proud to take home our first award at the Exhibition News Awards, winning Best Trade Show Over 10,000m². Since then we've won awards for Best Operations Team, Best Consumer Marketing Campaign, Best Example of Thought leadership and more.

🏢 March 2022 – A New Home Next to Borough Market

We moved into our new headquarters on Southwark Bridge Road - giving our growing team space to collaborate, create, and plan for the future.

♻️ October 2024 – Expanding in Environment

We acquired WWEM and AQE, two market-leading events focused on water, air quality, and emissions monitoring - perfectly complementing our existing Environmental Services & Solutions (ESS) Expo. This solidified our position as the UK’s go-to organiser in the environmental sector.

🏙 March 2025 – A New Era on Bermondsey Street

We moved into a brand-new space just off Bermondsey Street - a bigger, brighter, and more creative office designed to reflect who we are today: collaborative, ambitious, and focused on the future.

August 2025 – Launching Our New Website

To reflect how far we’ve come - and where we’re going - we launched the brand-new ROAR B2B website, bringing all our events, media, insights, and values into one unified home online.

 

Looking Ahead

We’ve come a long way since 2019 - growing our team, expanding our portfolio, and adapting to an ever-changing landscape. But we’re not standing still.

As our sectors continue to evolve, so will we - investing in our people, our platforms, and the experience we deliver across every event and channel.

Thank you to everyone who’s been part of the journey so far. There’s more to come.

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