Why We Do What We Do
At ROAR B2B, our purpose is rooted in connection. We bring people together - across industries, sectors, and roles - to learn, share, and move forward. Our events sit at the heart of sectors that shape everyday life: the environment, healthcare, and technology. These are industries that affect how we live, work, and care for one another.
By creating platforms where ideas can be shared and partnerships can grow, we help drive progress that has real-world impact.
Our purpose goes beyond the show floor and alongside our growth and commercial ambitions, our purpose is embedded in how we operate as a business - through how we treat our people, support our communities, and minimise our environmental impact.
Supporting Our People
Our team is central to everything we do. We aim to be a business where people are supported to grow, encouraged to be themselves, and given the space to thrive.
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A collaborative, inclusive culture
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Mental health and wellbeing support
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Flexible working and regular internal training
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Mentoring schemes and early careers opportunities
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A strong focus on development and progression
We invest in our people because we know it leads to better ideas, better teamwork, and better events.
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Making a Positive Impact Beyond the Business
We’re proud to support organisations that do important work in the UK and beyond. These include:
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Macmillan Cancer Support – for people affected by cancer
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Child Bereavement UK – for families dealing with loss
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Groundwork UK – building stronger, greener communities
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9Trees – helping to reforest the UK and capture carbon
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Alzheimer's Society - supporting people with dementia
Our team regularly takes part in fundraising initiatives, environmental projects, and awareness campaigns to support these causes.
Sustainability in Action
With leading events in the environmental sector and ownership of letsrecycle.com, sustainability is more than a value - it’s an area where we have a responsibility to lead.
We’ve created a roadmap to reduce emissions across our operations and supply chain. From recyclable materials and digital-first practices to event-wide carbon tracking, we’re committed to ongoing improvement.
View Our Roadmap to Net Zero +
Download Our Sustainability Charter +
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Fairness, Inclusion and Opportunity
We want every person who interacts with our business - whether as a visitor, speaker, sponsor, or employee - to feel welcome, respected and represented.
That means:
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Inclusive recruitment and team development
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Diverse voices across our event stages and media platforms
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A workplace culture that values fairness and equity
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What I Learned in a Year at ROAR
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Welcome to the New ROAR B2B Website
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B2B Marketing Live: Fresh Thinking for Marketing & Sales
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ROAR B2B Recognises Mental Health Awareness Week with a Focus on Wellbeing
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