News

ROAR B2B, the organisers behind B2B Marketing Expo and Sales Innovation Expo today announced the merger of these two established events into a single, unified platform: B2B Marketing Live. 

This strategic integration reflects the increasingly collaborative relationship between sales and marketing functions in today's business environment. Rather than simply rebranding, the team has reimagined the event experience to address the evolving needs of modern B2B professionals. 

"Marketing has changed dramatically since we started these events," says David Juniper, Group Portfolio Director. "Teams are working more closely than ever. B2B Marketing Live reflects that reality – it's a place where marketers can find practical solutions, make valuable connections, and walk away feeling genuinely inspired." 

Building on a Strong Foundation 

With the previous events attracting more than 4,000 attendees, B2B Marketing Live will enhance this successful formula by delivering: 

• Keynotes from practitioners sharing real-world successes and lessons 

• Candid panel discussions addressing current industry challenges 

• Practical workshops offering immediately applicable skills 

• A carefully curated exhibition featuring over 100 innovative solution providers 

• More than 150 speakers selected for their valuable insights and experience 

• Meaningful networking opportunities in a relaxed, professional environment 

Regional Expansion Begins with Manchester 

The organisers have announced that B2B Marketing Live Manchester will debut on 16th July 2025, at Voco Manchester. This one-day event represents a significant step in making industry-leading content and connections more accessible to marketing professionals across the UK. 

"We've recognised for some time that the UK's marketing excellence extends well beyond London," notes Juniper. "Our Manchester event creates a dedicated space for Northern marketing talent to engage with thought leaders and innovative solutions without requiring travel to the capital." 

The Flagship Experience 

Following the Manchester launch, B2B Marketing Live London will take place on 19-20 November 2025, at Excel London. This two-day flagship event will serve as the premier gathering for B2B marketing and sales professionals from across the UK and beyond. 

Substance Over Hype 

In an industry often characterised by buzzwords, B2B Marketing Live prioritises practical value. The event will offer actionable insights on critical topics including AI implementation, data strategy development, and sales-marketing alignment. 

The event represents a thoughtful evolution in business-to-business marketing events, creating a forum where professionals can gain fresh perspective and connect with peers who understand their specific challenges. 

For more information about B2B Marketing Live Manchester and London, please visit our website.